Europe’s largest independent producer of eCommerce postal packaging. Perfected through extensive research with the world’s largest online retailers.
The now iconic Rough Trade is a group of independent record shops with sites in the UK and US. The first Rough Trade shop was opened in 1976 by Geoff Travis in the Ladbroke Grove district of west London. In 1978 the shop spawned the famous Rough Trade Records, which was to go on to be home to bands from The Smiths to The Libertines. In 1982 the two separated and the shop remains an independent entity from the label, although links between the two remain strong. Calling all vinylphiles and music lovers – we thoroughly recommend checking out their extensive collection over at roughtrade.com The ChallengeWith a brand as cool as Rough Trade we knew that we needed to pull out all the stops! They needed postal packaging that was quick to fulfil, offered unparalleled protection and provided their customers with an improved unboxing experience with a strong brand presence. The Solution
The Outcome
Just take a look at the pictures of the end product below – I hope you’ll agree they look awesome! Clever use of single sided, 1 colour flexo print saved on production costs but without compromising on the look. We love how the design of these custom mailers incorporates some of the most iconic and well recognised band logos and record sleeves from the past 40 years – it really continues the experience you’d get from the Rough Trade website and their in-store design. This is a prime example of the power of e-commerce packaging to create unboxing experiences that drive brand exposure. As the final consumer touch point, getting custom mailers right can create a lasting impression and in this case it’s definitely one that’s worth remembering. Are you interested in ordering custom mailers or custom printed e-commerce packaging?If you’d like to talk to us about custom printing one of our stock items or producing something bespoke, feel free to drop us an email [email protected] or call us today on +44 (0)1480 396 200. The post Rough Trade Case Study appeared first on Lil Packaging. via Blogger Rough Trade Case Study
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